Price per bottle is whopping 20 million Dirham ($5.5 million). Hand-carved crystal decanter containing Ruwa is encrusted with 8.000 diamonds, 200 rubies and two bars of white gold. John Edgar, Beverage Company boss, says he is optimistic it will be a hit in the Middle East. He said: This is the first luxury halal drink on the market. It is being marketed at high-end individuals, hotels and establishments.
If you have a problem to find a $5.5 million, there is also a low-budget version at just 3 million Dirham ($817,000).
It tastes of elderflower. And rose. It’s very different and has quite a strong taste, said Edgar. And of course, if you buy a bottle, we will provide refills.
